About Annika Inez:

Born and raised in Sweden, Annika Inez has resided in Brooklyn since the year 2000. Before making the final move to NYC, she spent a year exploring the West Coast and her start in jewelry came about by the beach of Venice, California.

Her design aesthetic has been formed by the many years in NYC but also bears a strong core from her Scandinavian upbringing and years roaming the land there. Music and the artists that create and perform it is a major influence, among them Florence Welch of Florence and the Machine, Yukimi Nagano’s of Little Dragon, FKA Twigs, Benjamin Clementine and Karen O of the Yeah Yeah Yeah’s. Women of all eras of the 20th century with strong personal aesthetics is another inspiration, Francoise Gilot, Colette, Sonia Delaunay, Jane Birkin and Bianca Jagger to name a few.

About by boe:

About by boe By boe started as a tiny studio and retail shop named Annika Inez in 2000. This little neighborhood shop is where designer Annika Inez created a vast range of jewelry, using a wide array of vintage materials sourced in various corners of NYC and the back rooms of jewelry factories up and down the East Coast. In 2004, by boe was started as a response to the increasing large demand for the specific pieces which were being sold in the store: a delicate, feminine yet modern 14kt gold filled collection. By 2006 by boe was being sold at stores around the US, Europe and Japan. By boe continues to produce locally in NYC, working mostly with individual artisans , some of whom have been with us since the beginning. We use recycled and ethically sourced sterling silver and 14kt gold filled from US factories. For the past 7 years, we have made Brooklyn our home. Today the by boe studio is located in Sunset Park, Brooklyn and is part of a creative community called Industry City.